Hi

Emotech Ltd.

Interfacing interactions with AI-powered digital humans.

2022

Development + Design

Emotech Cover

Story

Emotech develops digital humans. Powered by their proprietary AI, these avatars were developed to allow for human-like facial movements. Implementations spanned different customer service solutions from brand ambassadors to airport directory advisors. Increasing exposure on them to create conversations and improving user experiences are key to business development.

Solution

As part of my internship, I focused on two projects: designing and developing an internal SaaS platform to promote the company’s technologies, and user research to improve the user experience when interacting with our digital humans. This involved a series of primary and secondary research through setting up analytics, reviewing existing data, and conducting a usability study. I also explored different testing methods to understand the anthropomorphic properties of our clients’ intended user group to maximise user experience.

Relevant Skills

Vue.JS, Figma, User Research.

Process

Project One: User Research
We started to get an initial understanding of our user base through interviews with relevant stakeholders. This included speaking to people from different disciplines to get a rounded sense, and conducting longer workshops to gain insight on general behaviour and how our products were perceived - the users were based abroad!

We worked closely with our clients, sticking to the existing design system and component libraries to maintain a cohesive look for their brand. After a series of design iterations and weekly catch-ups, we noticed a lack of understanding on the different ways people used devices - affected by culture, habit, and language.

Emotech: User Research Mock Asset Sample
Emotech: User Research Mock Asset Sample

Conducting live surveys and interviews allowed me to collect both quantitative and qualitative data to form guidelines on how to design the interfaces. I used my results to add clearer rules to the existing design system, for other designers to design around on the next iterations.

Project Two: Internal Tool
I was tasked to quickly design and develop a replacement for an existing internal tool, focusing on simplicity and ease of use. To accommodate for time constraints, I started by reviewing existing API usage data and implementing Google Tag Manager on the existing platform. In parallel, I designed preliminary interfaces that will be iterated on upon receiving more data from analytics.

Internal Tool Prototype Sample (Desktop + Mobile)
Internal Tool Prototype Sample (Desktop + Mobile)

Upon the completion of data collection and design, I developed the platform using Vue.js to align with the team’s existing repositories. The Figma designs were then recreated and the app was ensured to be responsive to allow the business development team to use it on the go.