The project started with data migration. We transformed the client’s spreadsheet database into Shopify’s custom format using Python and Google Sheets to expedite the migration process.

In parallel, we conducted competitor research to understand market behaviour when navigating through websites in the fragrance space. This led to the creation of our information architecture plan and a prototype of our landing page. We focused on capturing user attention and creating familiar easy-to-navigate components while retaining the brand’s identity.

We designed the landing page with a mix of product collaborations, video assets, and core information as the content strategy to enhance engagement. The mix, with strategic CTA buttons in place, leverages the Attract, Inform, Desire, and Action framework to create a customer-focused experience.

The website was launched on schedule during the unveiling of their new flagship store. On top of this shop at the heart of Jakarta, the client continues to easily update the website with the newest offerings from Euodia.